Speaking human... surprisingly not as intuitive as it might sound

Yes — amidst the busyness, the business, the technology, and the professionalism, it’s become harder to connect with the people around us. Harder to get attention, to influence and engage.

We’re up against a constantly changing and complex business landscape, the competition to find and retain talented people, a workforce comprising five very different generations, and the looming spectre of artificial intelligence.

This book takes a practical approach to dealing with the challenges faced by today’s organisations. Through 11 strategies, 23 tactics and 15 stories, we’ll use the science of connection to create compelling communication, translate mind-numbing complexity into captivating simplicity, and hijack attention, engage and influence others.

Whether you’re at the helm of a global organisation; a leader in a business looking to stay relevant; or a member of a small team, hungry to advance — this is a how-to for forward thinkers like you.

Written for now, crucial for the future

Our workplaces are changing, our relationships are changing, and connection is the new currency. After years of stripping human out of the way we do business, there’s now a push to bring it back. Yet despite these monumental shifts in relationships and expectations, many organisations have failed to evolve.

The result?

Leaders have been left asking how to gain attention, and how to engage and influence the people they work with. What they’re really asking, is how to speak human.

The essential guide to the age of the employee experience

Yes, the future of work is human, friends — the age of the employee experience is here. But no-one wrote the manual for it…

Until now.

This isn’t another book banging on about the same old business tropes from decades ago… Leadership is essential to create great cultures…

I’m sorry, I just fell asleep.

If you’re after a fresh take on the tired topics of leadership, culture, communication and engagement — frankly, you won’t find anything else like this book on the shelves today.

The essential guide to the age of the employee experience

Yes, the future of work is human, friends — the age of the employee experience is here. But no-one wrote the manual for it…

Until now.

This isn’t another book banging on about the same old business tropes from decades ago… Leadership is essential to create great cultures…

I’m sorry, I just fell asleep.

If you’re after a fresh take on the tired topics of leadership, culture, communication and engagement — frankly, you won’t find anything else like this book on the shelves today.

It's really practical

This isn’t one of those theoretical business books full of grand ideas and lofty ideals that are damn near impossible to implement.

No — between these covers you’ll find 11 strategies and 23 tactics that you can easily apply to whatever you’re working on right now.

That’s not to say it isn’t supported by a shipload of research. It’s grounded in neuroscience, behavioural and motivational science, psychology, marketing, advertising and linguistics — all contextualised for the modern day workplace.

At-a-glance lists help you translate theory into action, and brought to life by 15 real world examples. Not the usual, recycled case studies from Apple or Zappos, either. These are real stories about real people from real organisations... with fake names, because: legal departments.

Guaranteed to make you 73% more attractive*

* From a career perspective. Not statistically accurate. Caveats apply. More of a vibe, really.

Wait, wait, wait…

What we can guarantee, is that these strategies and tactics dramatically increase the likelihood that your big ideas, and organisation- and industry-changing initiatives get the attention they deserve.

Whether you’re selling ideas up, influencing buy-in, or engaging an entire workforce — this book will help you get it done.

Fact: Folk who’ve brought these strategies to their work have progressed in their careers faster and made a greater impact.

Gain the edge at work

Leaders and influencers are constantly fighting for airtime. The folk around us are busier and more connected to technology than ever before, but less connected to each other and their work.

Think about the time and resources spent developing initiatives, designing programs, writing strategies and plans — only to have these potentially brilliant endeavours fail simply because they weren’t communicated effectively.

And when it comes to communicating effectively — it all comes down to how well we speak human.

Penned by award-winners

This book brings together over 15 years experience working with difference-makers from Fortune 500 heavyweights, to national staples, to start-ups looking to scale.

These are proven ideas that have won awards, proven strategies that have achieved real impact, and proven tactics that have lead to positive change.

Bloody delightful reading

Imagine a business book that wasn’t banged together by thought leaders, self-proclaimed gurus and other pundits — full of zesty motivational sound bites but very little substance or style.

Imagine an business book that was informative and well-researched, but wasn’t written in dry academic prose with no real world experience to support the research.

Imagine a business book that was a bloody delight to read...

This is that book.

Dancing between clever and colloquial, tempering pioneering thinking with tried-and-tested case studies, combining accessible science and a liberal dash of emojis — this is a surprisingly entertaining and informative read.

Looks mighty fine on the shelf...

Heck, we’re not above a little vanity!

From the retina-searing fluoro cover, to the strong typographic treatment, to the oddball illustrations that burst triumphant from the page — you cannot deny that this book looks fly.